June 20, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

For the past month, media companies and marketers have talked about quickly upfront talks were progressing this year–and the first broadcaster has now crossed the finish line in its negotiations. The CW has wrapped its upfront talks, becoming the first broadcast network to do so this year, according to a person familiar with negotiations. The…
Adweek Feed