August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Challenges of Audience Measurement, From Comscore’s Point of View

The already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch, consume and share video. The challenge for marketers, then, is planning and evaluating how to buy time and place ads. During Adweek’s Elevate TV and Video Measurement event, Bill Livek, CEO and executive vice chairman…
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