August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to avoid, with the continued rise of ad-free subscription services and roughly 70 million people in the U.S. using ad blockers last year. Traditional TV is also having its shakiest year…
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