August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Post IDFA CPMs Have Skyrocketed, So What’s Happening?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’sContinue reading »

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