July 31, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’

Technology is powering the ability for consumers to try before they buy like never before, and in the world of cosmetics that form of product testing is becoming entertainment. As a result, Est?e Lauder-owned makeup brand M?A?C has begun a digital campaign across TikTok and Spotify to promote its new Love Me Liquid Lipcolor, allowing…
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