August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Curation Unlocks First-Party Data’s Value for Everyone In The Ad Tech Ecosystem

By Harsh Jiandani, General Manager, Xandr Curate, Xandr This article is sponsored by Xandr. Until now, private marketplaces (PMPs) have been a popular tool for publishers to package their own data with their own inventory to sell to buyers. A new practice, however, is emerging in the industry and expanding the revenue potential in PMPContinue reading »

The post Curation Unlocks First-Party Data’s Value for Everyone In The Ad Tech Ecosystem appeared first on AdExchanger.


AdExchanger