August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketing Association announces SportsMarketing Conference

In a global first the New Zealand Marketing Association is dedicating a conference that exclusively looks at how sport can be used as a medium to drive brand and business growth.

The SportsMarketing Conference looks at how marketers can use sport more creatively to drive growth for their brands. By 2022, it’s predicted that 10 percent of all global advertising spend will be on sport – and Kantar data states that 74 percent of consumers feel more loyalty to a brand that’s involved with sport.

“Our research globally indicates that sports marketing conferences exclusively deal with the marketing of sport. This SportsMarketing Conference showcases how sport can be creatively leveraged to sell more product – it has been designed specifically for marketers,” says John Miles, CEO at NZ Marketing Association. 

“We are still seeing too many examples of ‘Logo Slapping’ where companies put their name to a sponsorship and then expect the sponsorship to work for them. Marketers will come away from this conference inspired by the possibilities of being involved with sport.”

The SportsMarketing Conference has an impressive line-up of world experts who are set to share their expertise with New Zealand marketers. Scotty Stevenson will be MC’ing and some of the featured speakers include: Stu Duguid Business Manager for Naomi Osaka and Nick Kyrios, Steve Whately Director Commercial and Consulting at Nielsen Sports, Alex Whitcher, former Senior Marketing Director, Nike North America and others.

The conference is targeted at marketers but equally beneficial to sports associations who can gain insight on how they might be able to creatively pitch their sport to potential sponsors.

The conference is set for September 22 at Eden Park.

For more information and tickets, click here.

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