August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Warehouse & TBWA\ celebrate Tokyo Olympics

AUCKLAND, Today: As sponsors of the New Zealand Olympic Team to Tokyo, The Warehouse, with a little help from TBWA\, is encouraging Kiwis to start their own sporting journey with a new brand campaign called Start Here.

Now live, the campaign follows Kiwi kids as they imagine themselves competing at the Tokyo 2020 Olympic Games, spurred on by the excitement and pride of seeing their Olympic heroes.

The Warehouse customer strategy lead Andrew Stein said: “As a brand that delivers everyday value to New Zealanders, The Warehouse’s Start Here campaign aims to encourage and help raise the new age of Kiwi Olympians by making sport accessible to all.

“We’re proud to be supporting the New Zealand Olympic Team who are at the pinnacle of their careers and we hope we can inspire Kiwi kids to start their own sporting journeys by offering affordable sports gear.


“The campaign will be rolled-out across TV, radio, out-of-home, digital, social and in-store.”


“The Warehouse has partnered with Variety, the Children’s Charity, to donate sports gear to schools in need and help kick start their students’ sports journey.

“The gear was donated during a two-week Jono & Ben battery powered torch relay hosted at select Warehouse stores nationwide, in partnership with The Hits and NZME. More than 600 pieces of sports gear was given away to aspiring Kiwi athletes.

TBWA\NZ ceo Shane Bradnick said: “Watching our great Kiwi athletes compete inspires us all and we know even our Olympic heroes had to start somewhere. Start Here is all about the impact our Olympians have when competing on the world stage and the opportunity The Warehouse gives everyone to get involved with sport, and to get started.”

The campaign will be rolled-out across TV, radio, out-of-home, digital, social and in store.


CREDITS

Client: The Warehouse Group
Agency: TBWA\NZ
Production Company: Sweetshop
Director: Zoe McIntosh
Producer: Anna Stuart
Post Production: Sweetshop
Media Agency: OMG


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