Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be outside to see them. That claw back sent OOH prices plummeting across the market. And now that parts of the country are open again, OOH is a steal. In May, direct-to-consumer men’s grooming brand Manscaped… Continue reading »
The post When Out-Of-Home Prices Get A Trim, Manscaped Steps In appeared first on AdExchanger.
