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Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C

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Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other… Continue reading »

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Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future

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Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both… Continue reading »

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What Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and… Continue reading »

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Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as… Continue reading »

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Salesforce And Adobe Lead Forrester DMP Wave With Embrace Of Privacy

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Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP and Firefox ETP. Because of the amount of change going on in the DMP landscape, the analyst firm gave particular weight to a company’s vision.… Continue reading »

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Insider Inc. Combines With EMarketer To Create One-Stop Research Shop

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Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm unified by its focus on digital transformation. Existing clients will gain access to data and research across eMarketer and Business Insider Intelligence. “We think by combining, we can serve clients with a much wider range… Continue reading »

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The Big Story – Tumultuous TV!

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TV buying is changing and, goodness, it seems we’re in the storm before the calm. There are different operating systems, content owners, data owners, platforms on which to buy and ways to measure. And all the vendors and MVPDs offering solutions to “simplify” everything sometimes seem to add to the complexity. This week on “The… Continue reading »

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Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

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Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV… Continue reading »

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GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky

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Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM, released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to be… Continue reading »

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