B2B Marketers Get Down To Business With Digital During COVID-19
A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky
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Google’s Clever Cloud Sales Tactics; BuzzFeed’s Profitability Dreams Won’t Come True In 2020
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure
Read moreThe Winners Of A Broken Duopoly Are Many, Not Few
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read moreThe Next Phase In SPO Is Based On Value Creation
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written
Read moreIDFA Apocalypse: What We Know (And Don’t)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read moreHow I Would Change Facebook’s Algorithm
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Read morePeacock Debuts After Pandemic Pivot; Target And MTV Put BLM On Blocklist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live
Read moreCOVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise
It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean
Read moreDel Monte CMO Elana Gold Talks Real-World And Media Supply Chains
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to
Read moreWhat Linear TV And AVOD Sellers Can Learn As Their Worlds Collide
As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad
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