News

News 

Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

Programmatic , , , , , ,

AdExchanger |

The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online… Continue reading »

The post Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy appeared first on AdExchanger.

Read more
News 

Ad-Juster Is The Latest Ad Tech Company To Get Acquired By Chinese Investors

Programmatic , , , , , , ,

AdExchanger |

The Chinese ad tech acquisition drumbeat continues. On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company Ad-Juster. Terms of the deal were not disclosed, but industry sources told AdExchanger the sale was well within the eight-figure range. Even at the potential high end, that doesn’t touch the astonishing deal prices… Continue reading »

The post Ad-Juster Is The Latest Ad Tech Company To Get Acquired By Chinese Investors appeared first on AdExchanger.

Read more
News 

Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO

Programmatic , , , , , , ,

AdExchanger |

Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to get… Continue reading »

The post Video Ad Server Extreme Reach Brings On Oracle Sales Leader As CRO appeared first on AdExchanger.

Read more
News 

How Loss Aversion Prevents Agencies From Getting Credit For Their Successes

Programmatic , , , , ,

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine you have $50. I tell you that I’m going to flip a coin, and if you guess the flip correctly, I’ll give… Continue reading »

The post How Loss Aversion Prevents Agencies From Getting Credit For Their Successes appeared first on AdExchanger.

Read more
News 

What The New York Times Knew That Digital Publishers Are Just Figuring Out

Programmatic , , , , ,

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Farrell McManus, vice president of media and publishing, North America, at MPP Global. We know that Facebook is one of the biggest sources of traffic to other sites, so even a slight algorithm change… Continue reading »

The post What The New York Times Knew That Digital Publishers Are Just Figuring Out appeared first on AdExchanger.

Read more
News 

Facebook May Be Pulling Back On Live; The New York Times Releases 2020 Group Report

Programmatic , , , ,

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Short-LIVEd Is Facebook already pulling back on its Live video product? The platform, which spent $50 million last year paying publishers and celebrities to create Live video, is unlikely to renew those contracts, reports Recode’s Kurt Wagner. According to the report, Facebook may now have its… Continue reading »

The post Facebook May Be Pulling Back On Live; The New York Times Releases 2020 Group Report appeared first on AdExchanger.

Read more
News 

Accenture Interactive Taps Former Rosetta CEO Tammy Soares

Programmatic , , , , , , ,

AdExchanger |

Agencies and consultancies are looking more and more alike. Tammy Soares, Accenture Interactive’s newest West Coast lead as of Tuesday, brings nine years’ experience as CEO of Publicis Groupe’s digital agency, Rosetta. There, she gained experience embedding consultants into agency culture. At Accenture Interactive, she’ll be tasked with doing the opposite. “I’m used to working… Continue reading »

The post Accenture Interactive Taps Former Rosetta CEO Tammy Soares appeared first on AdExchanger.

Read more
News 

Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

Programmatic , , , , , , ,

AdExchanger |

Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentiment… Continue reading »

The post Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk appeared first on AdExchanger.

Read more
News 

Bringing Programmatic To Product-Level Data

Programmatic , , , , , ,

AdExchanger |

Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information. Datalogix vet Rob Holland recognized that reality when he served as an EVP at the Oracle Data Cloud – and he just jumped to ecommerce marketing startup Bluecore last week to help solve that problem… Continue reading »

The post Bringing Programmatic To Product-Level Data appeared first on AdExchanger.

Read more
News 

With Rubicon Project For Sale, Its Competitors Weigh In

Programmatic , , , , , , , , ,

AdExchanger |

If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play.… Continue reading »

The post With Rubicon Project For Sale, Its Competitors Weigh In appeared first on AdExchanger.

Read more