News

News 

Forrester Wave: The Location Intelligence Space Is Nascent, But Picking Up Steam

Programmatic , , , , , ,

Forrester released a Wave last week examining the emergent location intelligence platform space and here’s your main takeaway: Companies want to apply location data to make decisions across all of their digital touchpoints – but the technology to do that is still in its early stages. Although location data vendors are a dime a dozen – you… Continue reading »

The post Forrester Wave: The Location Intelligence Space Is Nascent, But Picking Up Steam appeared first on AdExchanger.

Read more
News 

The Pain And Promise Of Identity In Addressable TV

Programmatic , , , , , , , , , , ,

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked… Continue reading »

The post The Pain And Promise Of Identity In Addressable TV appeared first on AdExchanger.

Read more
News 

China’s Creative Business Models; Google Assistant Keeps The News Short

Programmatic , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Much Of One Good Thing Many American technology giants rely on one revenue stream, like Google and Facebook with ads or Netflix with subscriptions. But tech companies in China, where mobile is a bigger portion of the economy and ads are less lucrative,… Continue reading »

The post China's Creative Business Models; Google Assistant Keeps The News Short appeared first on AdExchanger.

Read more
News 

Agencies Commemorate Unilever’s Retiring CMO Keith Weed

Programmatic , , , , , , , , ,

Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. It… Continue reading »

The post Agencies Commemorate Unilever's Retiring CMO Keith Weed appeared first on AdExchanger.

Read more
News 

What Went Wrong For Mic

Programmatic , , , , , , , , , , , ,

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to… Continue reading »

The post What Went Wrong For Mic appeared first on AdExchanger.

Read more
News 

Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’

Programmatic , , , , , , ,

What do advertisers outside of China need to know about Tencent? For one, it’s got much more going on than just WeChat – the Tencent app with the most name recognition outside of China. Second, WeChat is more than just a social platform: It’s embedded into the fabric of Chinese life. “Global brands have heard about… Continue reading »

The post Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’ appeared first on AdExchanger.

Read more
News 

Why The Digital Advertising Industry Needs An Ethics-By-Design Framework

Programmatic , , , , ,

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. After AdExchanger reported how Rocket Fuel questionably used client data for its user profiling and segmentation tools, I was struck by… Continue reading »

The post Why The Digital Advertising Industry Needs An Ethics-By-Design Framework appeared first on AdExchanger.

Read more
News 

Comic: Voice Next Year

Programmatic , , , , ,

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

The post Comic: Voice Next Year appeared first on AdExchanger.

Read more
News 

Unilever’s Keith Weed To Retire; MediaMath Conducts Layoffs

Programmatic , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPG OG Unilever CMO Keith Weed will retire next May, the company said Thursday. Weed has been at Unilever for more than 35 years, and held the top marketing and communications position since 2010. News of Weed’s departure comes shortly after Unilever named Alan… Continue reading »

The post Unilever's Keith Weed To Retire; MediaMath Conducts Layoffs appeared first on AdExchanger.

Read more
News 

Is Nexstar Media’s Acquisition Of Tribune Media Co. An Opportunity For Addressable TV?

Programmatic , , , , , , ,

When Nexstar Media Inc. acquired local TV giant Tribune Media Co. Monday for $4.1 billion – outbidding private equity firm Apollo Global Management, LLC with an all-cash offer – it gained new status as the largest local TV operator in the country. Nexstar now has the opportunity to reach millions of customers with more sophisticated… Continue reading »

The post Is Nexstar Media’s Acquisition Of Tribune Media Co. An Opportunity For Addressable TV? appeared first on AdExchanger.

Read more