In a world where nearly everyone is always online, there is no offline.
Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience. It was a limited strategy in the old world of media and shopping, where there wasn’t much data to identify a rival’s loyal… Continue reading »
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If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going to have to convince agencies to buy what it’s offering. The AT&T-owned company recently hired Jay Askinasi for the job, and he joined Xandr in early February as VP, head of digital and agency partnerships.… Continue reading »
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Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube campaigns over ads monetizing violent or offensive videos. There’s certainly some déjà vu, with Disney, Nestlé’s and McDonald’s halting YouTube spending after YouTube creator Matt Watson showed them advertising on a video that had a… Continue reading »
The post YouTube’s Latest Brand Safety Scare Is Very Different From 2017 appeared first on AdExchanger.
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While… Continue reading »
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verified Video DoubleVerify announced it acquired Zentrick, an online video middleware technology. Zentrick focuses on solving for “breakage,” when an fails to load or report properly due to failures in the video delivery process. It’s a headache for companies on both sides of the… Continue reading »
The post DoubleVerify Acquires Ad 'Breakage' Vendor; AT&T's Plan To Rival Disney, Netflix On Content appeared first on AdExchanger.
The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase from the year before, according to the company’s earnings report on Thursday. Shares of The Trade Desk were up more than 10% in after-hours trading. The company raised eyebrows last year when its stock went… Continue reading »
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Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more quickly, according to Roku CEO Anthony Wood. Advertisers’ quick adoption of connected TV contributed to its $151 million in Q4 platform revenue.Total revenue totaled $275.7 million. Next year, Roku expects more than $1 billion in… Continue reading »
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The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. In 2019, US digital ad spend will finally hit the milestone we all knew it would reach: It will surpass traditional ad spend, according to eMarketer.… Continue reading »
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Verizon’s Visible, a low-cost, digital-only phone carrier, is using direct-to-consumer principles to attract millennials who are leaving a family plan for the first time in their lives. No stores exist. Consumers sign up for Visible by downloading an app. A new SIM card arrives in the mail for the $40-per-month service. Like direct-to-consumer brands, Visible… Continue reading »
The post Verizon-Backed Visible’s CMO Is Getting Millennials To Leave The Family Plan appeared first on AdExchanger.