Diverse Skill Sets Required When Building Internal Research And Analytics Teams

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and head of digital analytics at W20 Group. Today marketers are expanding their analytics budgets exponentially with the desire to determine return on investment (ROI). AContinue reading »

The post Diverse Skill Sets Required When Building Internal Research And Analytics Teams appeared first on AdExchanger.

Read more

When It Comes To Diversity, Lindsay Pattison Walks The Talk

Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose is largely about enabling transformation across WPP’s services and working models, Pattison has made sure diversity and inclusion were front andContinue reading »

The post When It Comes To Diversity, Lindsay Pattison Walks The Talk appeared first on AdExchanger.

Read more

Brand-Safety Fear Factor

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to use brand safety platforms to ensure their ads run in safe and appropriate environments. While these platforms were developed with positive intent, they also createdContinue reading »

The post Brand-Safety Fear Factor appeared first on AdExchanger.

Read more

Comic: Never The Bride

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

The post Comic: Never The Bride appeared first on AdExchanger.

Read more

Ecom Highlights Walmart Sales Growth; Smart TVs Proliferate In US

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WalSmart Walmart stock jumped almost 10% on Thursday after the world’s biggest retailer reported better-than-expected in-store and ecommerce sales, up 40% from the same period last year. It’s the most sales growth from the company in a decade. Walmart’s efforts to bolster grocery shoppingContinue reading »

The post Ecom Highlights Walmart Sales Growth; Smart TVs Proliferate In US appeared first on AdExchanger.

Read more

Index Exchange Called Out For Tweaking Its Auction

Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction, it holds onto the bid to see if it can serve an ad on the next piece of content the consumer views. Bid caching has enabled Index Exchange to gain market share against rival exchangesContinue reading »

The post Index Exchange Called Out For Tweaking Its Auction appeared first on AdExchanger.

Read more

In First-Ever Earnings Call, Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media

The payments data company Cardlytics, which went public in February, said in its first-ever earnings call Wednesday that it hopes to expand its advertising program and the marketing applications of its consumer spending data. Cardlytics had $35.6 million in revenue during the second quarter, up from $32.8 million during the same period last year. TheContinue reading »

The post In First-Ever Earnings Call, Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media appeared first on AdExchanger.

Read more

The Big Story: The A To Z On Amazon

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As Google and Facebook built their castles and moats, Amazon lurked beneath surface. But in recent years, it’s breached. Its walled garden is stillContinue reading »

The post The Big Story: The A To Z On Amazon appeared first on AdExchanger.

Read more

Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allowsContinue reading »

The post Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape appeared first on AdExchanger.

Read more

MassMutual-Backed Insurance Startup Lives For Relationship Marketing

Marketing challenge: Selling your product requires getting millennials to contemplate their own impending mortality. That’s John Latona’s job. He oversees marketing at Haven Life, a three-year-old digitally-focused subsidiary of MassMutual. Haven was one of the first companies in the sector to sell low-cost medically underwritten no exam term life insurance online for people who don’tContinue reading »

The post MassMutual-Backed Insurance Startup Lives For Relationship Marketing appeared first on AdExchanger.

Read more