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Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal

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Data buyers and sellers have communication issues. “Transacting data across industries and use cases is actually a quite difficult process,” said Nick Jordan, CEO and founder of data startup Narrative I/O, which released a feature called Discover on its platform Monday that aims to help publishers get their data in front of interested buyers. Narrative… Continue reading »

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TV Goes On The Offense With First-Party Data

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Walt Horstman, senior vice president and general manager of analytics and advertising at TiVo. The Telecom Act of 1996 deregulated the telecommunications industry and inspired new companies to enter the market and compete with… Continue reading »

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How Instagram Generates Commercial Value Out Of Creative

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Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger. The 200-plus-person in-house agency designs and tests Facebook and Instagram ad units – like the full-screen mobile unit Canvas – before launching it widely… Continue reading »

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Which Telco Will Be The First To Challenge Facebook And Google?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The telcos are uniquely equipped for the battle of the people-based marketing crown. They have the best mobile data, which is crucial for… Continue reading »

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SAP Grabs Gigya; Equifax Hack Reverberates

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SAP Grabs Gigya Germany-based SAP dropped $350 million, according to reports, to acquire identity management player Gigya. According to Reuters, “The acquisition beefs up SAP’s ability to help companies doing business in Europe to comply with privacy regulations such as the EU’s upcoming General… Continue reading »

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RhythmOne And Dataxu Tussle Over Unpaid Bills And Hidden Fees

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Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics following a soured partnership with RhythmOne. The situation came to light after RhythmOne filed a lawsuit in July against dataxu to recover $1,900,000 from three unpaid invoices between January and March. But… Continue reading »

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With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies… Continue reading »

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Just Give Me The Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Marosi, director, client advisory, at 84.51°. Why is it that many analysts – who have so much data, yet so little time – turn up their noses at reporting… Continue reading »

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DoubleTree: ‘Smart Marketers Know That Data Is Only As Good As How You Use It’

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DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection, the Hilton-owned hotel chain, known for handing out warm chocolate chip cookies to guests as they’re checking in, is interested in deeper data than just demographics and browsing history. “It doesn’t matter to me whether… Continue reading »

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Comic: Tinkering

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In… Continue reading »

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