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Uber Is Upping Its Ad Spend And Doubling Down On Data

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Uber’s rider-focused ad spend has increased twentyfold in the last year and a half. “The onus that puts on us to be really clever in our targeting and thoughtful is incredibly high,” said Kellyn Kenny, Uber’s VP of marketing, speaking at Tune’s Postback conference in Seattle on Thursday. Although user acquisition is still a top… Continue reading »

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A Few Good Reasons To Confront Digital Advertising’s Essential Truths

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. In the famous scene from the 1992 movie “A Few Good Men,” Jack Nicholson’s character asks Tom Cruise if he wants answers, to which Cruise’s… Continue reading »

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Podcast: Don’t Call MDC Partners A Holding Company

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “I don’t even use the term ‘holding company,’” MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. “We don’t even think of ourselves as a parent company.” What, then? Kauffman says MDC’s investment philosophy is about “partnership” rather than “ownership.” The… Continue reading »

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PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO

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PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of the modern chief marketing officer (CMO). “The role of the CMO is changing so much,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “It’s not just messaging anymore, but architecting the… Continue reading »

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How Emerging Sales Channels Complicate Account And Campaign Management

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Hills, managing director of strategy at The 614 Group. There’s no place where complexity and the need to innovate is starker than at the intersection of campaign and account management. As publishers increasingly… Continue reading »

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Comic: Summer Fridays

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In… Continue reading »

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Upfront TV Ad Sales Expected To Rise; Facebook Offers More Measurement To Publishers

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad sales to be up 3-4% from last year, a solid rise considering ratings dipped for broadcasters as a whole, according to The Hollywood Reporter. TV nets see the result as an endorsement of their primacy… Continue reading »

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Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

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The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less… Continue reading »

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Dynamic Yield Raises $31M To Drive Machine Learning For Retail Marketers

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Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million in Series C financing, the company announced Thursday, bringing its funding total to $45 million. New investors Deutsche Telekom Capital Partners and La Maison joined existing investors like Baidu to help the company expand its… Continue reading »

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Publicis And Omnicom Preach Business Transformation In H1 Earnings

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Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective Q2/H1 earnings on Thursday. “We want to be the leader in marketing and business transformation,” Arthur Sadoun told investors on his first-ever earnings call as Publicis Groupe CEO. “Our clients need to transform.” Publicis saw… Continue reading »

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