In a world where nearly everyone is always online, there is no offline.
Stop me if you’ve heard this one: Publicis Groupe spent billions on a tech company. That déjà vu you’re feeling? Could have a little something to do with the $4.4 billion Publicis just paid for Epsilon. This week on “The Big Story,” the team looks at this massive acquisition on the heels of Dentsu buying… Continue reading »
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Starting this week, luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer brands. But the data-driven company is being disciplined, which means using a different strategy than other DTC brands and the traditional marketers that dominate TV. It’s targeting a broad national customer base, not just urban… Continue reading »
The post When DTC Does TV: Why Bedding Brand Boll & Branch Is Going To The Big Screen appeared first on AdExchanger.
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is playing out over who controls the ad serving for data-driven TV campaigns. AdExchanger looked at the TV and video ad serving landscape, where broadcasters and digital ad platforms like Google and Amazon fiercely… Continue reading »
The post These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV appeared first on AdExchanger.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. On Sunday Publicis Groupe announced it is buying data provider Epsilon in a $4.4 billion deal. It identified two main considerations that… Continue reading »
The post Publicis And Epsilon: An Acquisition Of Legacies? appeared first on AdExchanger.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Advanced TV has experienced an explosion of change over the last couple of years, largely driven by consumer behavior shifts like the introduction of eSports. In eSports,… Continue reading »
The post As ESports Viewership Soars, TV Leaders Must Get Off The Sidelines appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Games Begin? There are only nine years until the 2028 Summer Olympics in Los Angeles. Better start planning. NBCUniversal is, at least. NBCU, which has been producing Olympics broadcasts for 30 years, has a unique marketing twist in 2028. The International Olympic… Continue reading »
The post NBCU Consolidates 2028 Olympics Sales Channel; Ad Tech Market Stability In Question appeared first on AdExchanger.
When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings to the group around first-party data. But while Epsilon has deep experience working with its clients’ first-party data and managing their CRM databases and loyalty programs, it doesn’t actually own first-party data – depending on… Continue reading »
The post What First-Party Data Does Epsilon Actually Have? appeared first on AdExchanger.
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic ad buyers. When viewers stream shows via an OTT device, phone or computer, A+E has to balance programmatic bids with direct sold buys sold through cable channels, like A&E, History and Viceland, said Jason DeMarco,… Continue reading »
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While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets”… Continue reading »
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At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance advertising, will share how it’s selling connected TV as consumer habits and advertising preferences change. Disney is on a mission to unify its inventory across platforms and offer buyers alluring scale against much smaller audience… Continue reading »
The post Disney In One Buy: How Disney Is Unifying Its Advertising Approach appeared first on AdExchanger.