Uber Is Upping Its Ad Spend And Doubling Down On Data

AdExchanger |

Uber’s rider-focused ad spend has increased twentyfold in the last year and a half. “The onus that puts on us to be really clever in our targeting and thoughtful is incredibly high,” said Kellyn Kenny, Uber’s VP of marketing, speaking at Tune’s Postback conference in Seattle on Thursday. Although user acquisition is still a topContinue reading »

The post Uber Is Upping Its Ad Spend And Doubling Down On Data appeared first on AdExchanger.

Read more

A Few Good Reasons To Confront Digital Advertising’s Essential Truths

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. In the famous scene from the 1992 movie “A Few Good Men,” Jack Nicholson’s character asks Tom Cruise if he wants answers, to which Cruise’sContinue reading »

The post A Few Good Reasons To Confront Digital Advertising’s Essential Truths appeared first on AdExchanger.

Read more

Podcast: Don’t Call MDC Partners A Holding Company

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “I don’t even use the term ‘holding company,’” MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. “We don’t even think of ourselves as a parent company.” What, then? Kauffman says MDC’s investment philosophy is about “partnership” rather than “ownership.” TheContinue reading »

The post Podcast: Don’t Call MDC Partners A Holding Company appeared first on AdExchanger.

Read more

PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO

AdExchanger |

PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of the modern chief marketing officer (CMO). “The role of the CMO is changing so much,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “It’s not just messaging anymore, but architecting theContinue reading »

The post PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO appeared first on AdExchanger.

Read more

How Emerging Sales Channels Complicate Account And Campaign Management

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Hills, managing director of strategy at The 614 Group. There’s no place where complexity and the need to innovate is starker than at the intersection of campaign and account management. As publishers increasinglyContinue reading »

The post How Emerging Sales Channels Complicate Account And Campaign Management appeared first on AdExchanger.

Read more

Comic: Summer Fridays

AdExchanger |

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble InContinue reading »

The post Comic: Summer Fridays appeared first on AdExchanger.

Read more

Upfront TV Ad Sales Expected To Rise; Facebook Offers More Measurement To Publishers

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad sales to be up 3-4% from last year, a solid rise considering ratings dipped for broadcasters as a whole, according to The Hollywood Reporter. TV nets see the result as an endorsement of their primacyContinue reading »

The post Upfront TV Ad Sales Expected To Rise; Facebook Offers More Measurement To Publishers appeared first on AdExchanger.

Read more

Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

AdExchanger |

The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in lessContinue reading »

The post Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative appeared first on AdExchanger.

Read more

Dynamic Yield Raises $31M To Drive Machine Learning For Retail Marketers

AdExchanger |

Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million in Series C financing, the company announced Thursday, bringing its funding total to $45 million. New investors Deutsche Telekom Capital Partners and La Maison joined existing investors like Baidu to help the company expand itsContinue reading »

The post Dynamic Yield Raises $31M To Drive Machine Learning For Retail Marketers appeared first on AdExchanger.

Read more

Publicis And Omnicom Preach Business Transformation In H1 Earnings

AdExchanger |

Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective Q2/H1 earnings on Thursday. “We want to be the leader in marketing and business transformation,” Arthur Sadoun told investors on his first-ever earnings call as Publicis Groupe CEO. “Our clients need to transform.” Publicis sawContinue reading »

The post Publicis And Omnicom Preach Business Transformation In H1 Earnings appeared first on AdExchanger.

Read more