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Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger |
The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online… Continue reading »
The post Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy appeared first on AdExchanger.
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