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Uber Is Upping Its Ad Spend And Doubling Down On Data
AdExchanger |
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half. “The onus that puts on us to be really clever in our targeting and thoughtful is incredibly high,” said Kellyn Kenny, Uber’s VP of marketing, speaking at Tune’s Postback conference in Seattle on Thursday. Although user acquisition is still a top… Continue reading »
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