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The Big Story: Layser Sights
Working with Google can feel like an arms race. Header bidding threw Google for a loop, since it took away its priority in the waterfall auction. But Google rebounded when it released a product called exchange bidding more than a year ago. Since then, it has continuously tweaked its auctions to accommodate – or control… Continue reading »
The post The Big Story: Layser Sights appeared first on AdExchanger.
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Programmatic Advertising in New Zealand
“Today’s constantly connected consumers have changed the way they purchase – how they find out about products and services; how
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Adform and AdmantX expand strategic partnership to deliver ‘Smart profile remarketing’
Automatically generated customer profile of users who are more likely to engage with the campaign and take action on Adform’s
