The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online
The post Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy appeared first on AdExchanger.
Automatically generated customer profile of users who are more likely to engage with the campaign and take action on Adform’s