Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs

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Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for waysContinue reading »

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TV Advertisers Need Better Audience Segments

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. With online segments overlaid on linear schedules, many are hoping for a golden age of TV advertising, where brands can break out beyondContinue reading »

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Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World

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Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” PublicisContinue reading »

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The Economist Sees A Digital Ad Bubble; Safeguard Scientifics May Sell MediaMath Stake

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Bubble? Investors have overestimated the growth potential of digital advertising, claims The Economist. Valuations are sky-high for Google and Facebook, which generate their revenue from ads, while mega-mergers like Comcast-NBCUniversal and AT&T-Time Warner’s pending deal are justified in part on the basis ofContinue reading »

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Industry Preview: As AT&T Fights For Time Warner, Its Ad Platform Is Full Steam Ahead

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With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but “they’re nervous about the content they’ve produced living in environments they can’t control,” said Brian Lesser, AT&T’s CEO of advertisingContinue reading »

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Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

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The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’sContinue reading »

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We Have The Data, But We Need Better Ways To Activate It

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Camargo, vice president of paid media at PMX Agency. As marketers, we are constantly prompted to consider the question, “How do people intuitively engage with media?” We are, afterContinue reading »

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Publishers, It’s Time For A Permanent Programmatic Sales Strategy

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and chief product officer at STAQ. Publishers need to change the way they approach their programmatic ad sales business. Many publishers have not yet put in place the right planning, operationsContinue reading »

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Assembly To Show Inventory Costs; Snap Updates App Install Units

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. See To Believe It’s been two years since the ANA and K2 released a damning report on programmatic buying practices, and media agencies are still suffering a trust fallout. Assembly, owned by MDC Partners, has agreed to pay for clients to use a toolContinue reading »

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