Acxiom Is Shopping LiveRamp; YouTube Evolves Revenue Model

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of data-driven advertising, Mike Shields reports for Business Insider. LiveRamp, the strongest player in the data-onboarder category, would have many suitors, with marketing tech giants like Adobe, Oracle, Salesforce and IBM likely to make a bid.Continue reading »

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P&G Indonesia Takes A Shine To Deterministic Telco Data

Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo. But reaching her with the right message on mobile is a knotty challenge, as P&G Indonesia learned while developing a media plan to promote the launch of a new anti-dandruff shampoo from Pantene. Indonesia is a nation comprised of thousands of islandsContinue reading »

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Data-Driven Marketing After GDPR

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. It seems like the General Data Protection Regulation (GDPR) leaves marketers with only one choice: Comply with the new law and say goodbye to ourContinue reading »

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The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. TheContinue reading »

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Bridging The Transparency Gap Between TV And Digital

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Much has been written about the erosion of transparency and trust in the advertising ecosystem. The result is an existentialContinue reading »

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Turner Turns On Nielsen; Comeback Time For Net Neutrality?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Turner President David Levy gave an impassioned call for television advertisers to embrace audience targeting and abandon the Nielsen currency standard at the broadcaster’s upfront presentation on Wednesday. Nielsen’s metric “no longer fully captures how to successfully measure an audienceContinue reading »

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Forrester On Addressable TV: ‘It’s Not Just Experimentation, It’s Real This Time – Thank God’

This isn’t a test: Data-driven TV planning is finally having its moment. About 15-17% of advertisers in the US already regularly include addressable or advanced TV buys in their media plans, according to a joint Forrester/Association of National Advertisers survey of 126 ANA members released Wednesday. An additional 20-30% of advertisers plan to start dippingContinue reading »

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The Psychology Of App Usage: Targeting Motivations, Not Models

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taylor West, general manager, North America, at Zeotap. The eyes may be the mirror to the soul, but your smartphone is the mirror to everything else about you. In theContinue reading »

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Intuit Turns To Digital Video To Bring Its Giant Brand To Life

Intuit’s three properties, Quickbooks, TurboTax and Mint, are well-known to business professionals and consumers. Yet only 1% of customers used all three products – and Intuit itself was relatively unknown, with just 6% awareness in the US, said global marketing director Lauren Stafford Webb. Intuit wanted to message customers that its three products works betterContinue reading »

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Pandora Picks Up The Pace On Programmatic

“The Sell Sider” is a column written for the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Alison Weissbrot will be published in full on AdExchanger.com on Wednesday. After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a privateContinue reading »

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