The Big Story: Upfronting And Fingerprinting

After a long winter, the birds and beasts come out of hiding to have their fill of the greenery now flooding the land. That’s right, the upfronts are here, the money is flowing and everyone wants a piece. This week on “The Big Story,” we look at the news coming out of all the advertisingContinue reading »

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McDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating officer at IgnitionOne. While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into theContinue reading »

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Ad Sales Prez Rita Ferro Talks Disney’s Digital Evolutions – And Ambitions

Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed its $71.3 billion deal for 21st Century Fox in March. And late last year, moved from Comcast’s FreeWheel ad server to the Google Ad Manager platform, a vendor switch with huge implications as TV networksContinue reading »

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Doing Math: How The Cheddar Acquisition Could Bring Home The Bacon For Altice

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. For the past year, the advanced TV world has been on a bit of an M&A tear. Over the last 12 months, we’ve seen exciting moves fromContinue reading »

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WarnerMedia Upfront Touts AT&T Data; PepsiCo Brings It In-House

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarnerMedia Touts AT&T Data WarnerMedia had its first upfront under the new AT&T brand. “Now that we’re owned by AT&T, this upfront will be followed by a terrible reception,” quipped Conan O’Brien, kicking off a star-studded presentation. WarnerMedia assured media buyers in attendance thatContinue reading »

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Credit Bureau TransUnion Nabs TruSignal

TransUnion is busily expanding its digital marketing product portfolio. On Wednesday, the credit bureau and consumer data provider acquired marketing tech platform TruSignal. The deal – TransUnion declined to share terms – arrives less than a year after the company hired seasoned ad executive and former MediaLink managing director, Matt Spiegel, as EVP of digital marketing solutionsContinue reading »

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NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday atContinue reading »

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Dotdash Acquires Brides Magazine To Build Out Its Lifestyle Vertical

Dotdash, a top destination for millennial women, lacked bridal content. So the digital publisher, which rebranded from About.com in 2017, purchased Brides magazine from Condé Nast Wednesday for an undisclosed sum. The 85-year-old magazine will fit well into Dotdash’s verticalized online portfolio, said CEO Neil Vogel. Dotdash’s properties are each devoted to specific categories likeContinue reading »

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Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks

Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demandContinue reading »

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Tealium Raises $55M To Do Battle In The ‘Annoyingly Crowded’ CDP Space

Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday. The round, led by Silver Lake Waterman with participation from ABN AMRO, Bain Capital and a smorgasbord of others, brings its total funding to $160 million since 2012. Most of the cash will go toward growth in order to capitalizeContinue reading »

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