Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,Continue reading »

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Comic: Primed

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

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Criteo Divests Travel Business; TAG Sees Impact On Fraud

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bon Voyage Criteo is selling some of its travel marketing technology and accounts to Koddi, a startup that specializes in travel metasearch bidding. Terms of the deal weren’t disclosed. Criteo will retain some travel industry retargeting accounts, including major clients like Expedia, reports industryContinue reading »

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Podcast: The Rise Of Kids’ Media

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Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games. But digital environments are fraught. YouTube has been criticized for a rise in disturbing videosContinue reading »

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Nexstar Media Group To Acquire Mobile Video Platform LKQD In $90M Cash Transaction

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Nexstar Media Group revealed on Thursday its intent to acquire mobile video platform LKQD for $90 million. The all-cash transaction is accretive and subject to certain terms, including LKQD maintaining a $10 million minimum cash balance. LKQD’s payment is also contingent upon its performance under Nexstar for the next two years. The deal is expectedContinue reading »

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Publishers Find Themselves Caught Up In Brand Safety Nets

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Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis. Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects. The filtersContinue reading »

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Film Studio Open Road Marries TV And Mobile Data

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Data is changing the way movies are marketed. Studios like Open Road Films are taking a more targeted approach to marketing, moving from broad-based buys – such as people aged 18 to 49 with a propensity for “dramas” – to more granular segmentation. “When finding audiences for a particular film, it used to be reallyContinue reading »

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Inside iHeartMedia’s Push To Become A Key Destination For Podcasts

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Radio giant iHeartMedia has had a big first year as a producer and distributor of podcasts – and it’s ready to go deeper into on-demand audio in 2018. Since launching a dedicated podcast section in January, podcast listening has grown 60% on the iHeartRadio app. iHeartMedia is the second-largest podcast network ranked by measurement firmContinue reading »

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Oath Sues Mozilla Over Search Deal; Latest Mobile Commerce Data

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sly As A FireFox Verizon’s Oath is in a legal dispute with Mozilla in response to the browser operator’s surprise decision to break its contract and revert to Google as the default search provider for Firefox. Marissa Mayer struck the original deal in 2014Continue reading »

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Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

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That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15Continue reading »

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