Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $ 2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […]
The post Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration appeared first on AdExchanger.
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