FTC Says It Can’t Penalize Data Rule Breakers

Federal Trade Commission members said during a House hearing Wednesday that the FTC does not have the authority to adequately punish companies that misuse consumer data. Several data privacy scandals over the last year and a half prompted the House Energy and Commerce Committee hearing. Equifax’s data breach in 2017, for example, released personal informationContinue reading »

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Salesforce Will Acquire Data Integrator Datorama For A Reported $800M

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is anticipated to close Q3. Terms were not disclosed, though the publication CTech said the offer is for $800 million. “With one unified view of data and insights,Continue reading »

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Intel Analyzes Clickstream Data For A Look Inside The Full Funnel

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its ownContinue reading »

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New Ladders CMO To Data-Driven Marketing: You’re Hired.

Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But before going brand-side, he spent most of his career in the performance space, with recent stints at email content marketing platform Movable Ink and performance marketing company Fluent. Cohen plansContinue reading »

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This ‘Oil’ Should Fuel Creative Campaigns, Too

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO at Unmetric. Data is often likened to oil, but the similarities go deeper than you might think. The first oil drills in North America wereContinue reading »

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Here’s How California’s Privacy Law Needs To Change To Satisfy The Ad Industry

The sweeping California privacy law, AB 375, that was rushed onto Gov. Jerry Brown’s desk for his 11th-hour signature last week won’t go into effect until 2020. The new law gives consumers a host of new rights, including the ability to compel companies to share what data has been collected about them, the right toContinue reading »

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PushSpring’s Audience Marketplace Is For Buyers Fed Up With Prepackaged, Opaque Segments

Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alternatives to what Kelly Smith, MGM’s SVP and chief digital officer, calls “black-box syndicated segments.” In its quest for custom audience activation, MGM is kicking the tires on a new self-serve data marketplace offering fromContinue reading »

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Kogan: Cambridge Analytica’s Supposed Data Genius Was Just Hack Work

It’s been a weird four months for Aleksandr Kogan. The 33-year-old went from an obscure research psychologist at Cambridge University to one of the villains at the heart of the Cambridge Analytica scandal. Kogan, who testified Tuesday before a Senate Commerce subcommittee, apologized for his role in the controversy, but disputes that the data providedContinue reading »

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Ad ID Consortium Joins Forces With DigiTrust

You know stuff is getting real when the consortiums start forming consortiums. Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on page and site latency issues resulting from cookie syncing across dozens of ad tech companies. One is Advertising ID Consortium, ledContinue reading »

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