Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in...
Data
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday...
Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only...
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has leveraged its first-party data to provide consumer...
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the...