Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending

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Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the year since the Krux acquisition, according to Advertiser Perceptions’ Q3 Programmatic Intelligence Report, released Wednesday. The findings come from aContinue reading »

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Under SAP, Gigya Aims To Be The Consumer Identity System Of Record

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German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, GigyaContinue reading »

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The New York Times, Vice And The Local Media Consortium Get Organized Around Data

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Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, forContinue reading »

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Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths

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On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a coupleContinue reading »

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Advertisers Distrust Data. Will Labeling Solve The Problem?

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Most marketers don’t trust the data they’re using and they have no simple way to assess its quality. Of the 80% of advertisers that use audience insights, only 33% say they “completely trust them,” according to a study released Wednesday by research firm Advertiser Perceptions, which surveyed roughly 200 advertisers. Just one-third of advertisers fullyContinue reading »

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Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal

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Data buyers and sellers have communication issues. “Transacting data across industries and use cases is actually a quite difficult process,” said Nick Jordan, CEO and founder of data startup Narrative I/O, which released a feature called Discover on its platform Monday that aims to help publishers get their data in front of interested buyers. NarrativeContinue reading »

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Tencent Enters US Market With Ad Solutions And Access To Vast Amounts Of User Data

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Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both in China and abroad. The scale of Tencent’s audience is staggering. WeChat alone has 963 million monthly active users, nearly three timesContinue reading »

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Developing A Data Strategy Is A Lot Of Work – But The Juice Is Worth The Squeeze

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Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in a presentation titled “Data Accuracy and the DMP.” Partnering with a data management platform doesn’t count as a data strategy, said Rolf Olsen,Continue reading »

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Got Blockchain Game? IAB Tech Lab Seeks Brainiacs For New Working Group

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The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit the advertising industry. Read the blog post. Richard Bush, chief product and tech officer at NYIAX, and Michael Palmer, mPlatform’s global director of product, co-chair the group – which is looking for members to joinContinue reading »

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Machine Learning Startup Amperity Exits Stealth Mode With An Eye On Helping Brands Do More With Their Data

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Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired. Machine learning could provide the answer, said Kabir Shahani, CEO and co-founder of Amperity, a Seattle-based startup that came out of stealth on Thursday Since raising $9 million in Series A in February, Amperity has beenContinue reading »

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