Equifax Unifies Data Assets, Including IXI, Under Marketing Suite

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Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services, into a single service offering called Equifax Data-Driven Marketing (DDM). In doing so, the company hopes to make it easier for marketers to work with its household income data. “There have been pieces of theContinue reading »

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Acxiom And Adobe Team Up To Connect The Passenger Experience At Heathrow Airport

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Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board their flights. But despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, said Simon Chatfield, head of eBusiness and CRM at Heathrow Airport. “Most of thatContinue reading »

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Screen6’s Identity Resolution Platform Aims To Act As Matchmaker For Lonely, Siloed Data Sets

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Even vendors need vendors. On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri called “a DMP for platforms.” “The fact is, data management is not as straightforward as our clients or even we have viewed it,” he said. The ecosystem is choked with data platform players rangingContinue reading »

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This Programmatic Marketplace Is Just For Financial Services Advertisers

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Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for. The data just isn’t there, said Phillip Rosen, CEO and co-founder of Even Financial, an ad tech provider for financial marketers. On Tuesday, the company added a programmatic marketplace offering to its existing supply-side API to helpContinue reading »

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Ad-Juster Is The Latest Ad Tech Company To Get Acquired By Chinese Investors

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The Chinese ad tech acquisition drumbeat continues. On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company Ad-Juster. Terms of the deal were not disclosed, but industry sources told AdExchanger the sale was well within the eight-figure range. Even at the potential high end, that doesn’t touch the astonishing deal pricesContinue reading »

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Mobile Data Platform Zeotap Scoops Up $12.7 Million In Series B

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Zeotap is banking on 2017 being the year that telcos make their impact on the advertising world. The mobile data platform and telco data onboarder revealed its $12.7 million Series B (12 million euros) on Tuesday, bringing its total funding to $20 million. Zeotap, whose clients include a number of the top carriers in India,Continue reading »

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More Than Half Of Age Data In Mobile Exchanges Is Inaccurate

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Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight Media. In a report released Wednesday, Pinsight, a wholly owned independent subsidiary of Sprint, found that 72% of ad requests on exchanges do not include ageContinue reading »

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Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking

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When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a paper penned by the FTC Office of Technology Research and Investigation (OTech for short), it was revealed that the majority of Alexa’s 100 most popular websites have policies that reserve the rightContinue reading »

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Conversant Finally Converges? Epsilon-Owned Ad Tech Company Unveils Integrated Stack

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After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single stack. Second, get the whole caboodle working smoothly with Epsilon. Conversant claims it has accomplished the former, as it’s rolled its CRM assets into CORE (Conversant One-to-One Relationship Engine). “CORE takes advantage of our match,Continue reading »

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PII: Digital Ad Vet Finds A Career In Out-Of-Home Data

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This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence and INNOCEAN. Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile locationContinue reading »

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