Credit Bureau TransUnion Nabs TruSignal

TransUnion is busily expanding its digital marketing product portfolio. On Wednesday, the credit bureau and consumer data provider acquired marketing tech platform TruSignal. The deal – TransUnion declined to share terms – arrives less than a year after the company hired seasoned ad executive and former MediaLink managing director, Matt Spiegel, as EVP of digital marketing solutionsContinue reading »

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Epsilon Could Push Publicis Into A New Privacy Ballgame

With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation and, likely, any other privacy legislation that comes down the pike. Controllers, in GDPR parlance, determine how and why personal data is processed. Controllers are also required to establish aContinue reading »

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‘Declared Data’ Startup Jebbit Raises $12 Million Series B

It’s a good time to be in the first-party data biz. Jebbit, a Boston-based startup that helps marketers collect data directly from consumers, announced its $12 million Series B on Monday led by K1 Investment Management. Previous angel investors include ad tech big wigs, such as Jonah Goodhart (currently of Oracle Data Cloud) and EricContinue reading »

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TransUnion: Third-Party Data Doesn’t Deserve To Be Demonized

People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how data is used and to stop the idea that third-party data is bad or dead or dying,” said Matt Spiegel, TransUnion’s EVP of digital marketing solutions, speaking at a TruContinue reading »

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Eric Roza To Depart As Chief Of Oracle Data Cloud

Ryan Joe contributed. Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general manager. Roza told employees in a note on Monday that he plans to retire this summer, in order to spend more time with his family. (Full note reprinted below.) “New and unexpected roles asContinue reading »

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A Marketer’s Guide To CDPs (Behind The Hype Edition)

Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one. The TL;DR on CDPs is that they unify, or at least aim to unify, a marketer’s first-party data, including online and offlineContinue reading »

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Salesforce Says It Will Launch A CDP (Yep, You Heard That Right)

If a customer data platform (CDP) is a “fad,” then it’s a lasting one. Salesforce is finally getting its messaging in order around the CDP. Kind of. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yetContinue reading »

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Oracle Marketing Cloud Releases New Integrations To Make Its Data Flow

Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to grease the wheels between its marketing products and “bring data and intelligence together with orchestration in real time,” said Shashi Seth, SVP of Oracle Marketing Cloud. Responsys, Oracle’s email marketingContinue reading »

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Highland Math Forms First Data Co-op Of Data Sellers

Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black boxes and inscrutable spreadsheets. Highland Math was founded last year to help address the issue, by creating a consortium of data providers that pool their own returns to create a market research data set. TheContinue reading »

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