Verizon Isn’t Cutting Off The Subscriber Data Spigot To Its Media Unit – At Least Not Yet

Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger thatContinue reading »

The post Verizon Isn’t Cutting Off The Subscriber Data Spigot To Its Media Unit – At Least Not Yet appeared first on AdExchanger.

Read more

As Targeting Becomes Old Hat, Ad Tech Turns To Creative

As Targeting Becomes Old Hat, Ad Tech Turns To Creative Marketing and ad tech companies are becoming more involved in creative planning and production. Ad tech vendors compete to out-optimize campaigns by even a fraction of a percent, said McKinsey partner Ed See, who leads the consultancy’s marketing practice. “But in the past few years,Continue reading »

The post As Targeting Becomes Old Hat, Ad Tech Turns To Creative appeared first on AdExchanger.

Read more

Nielsen’s Q2 Audience Benchmark Shows How Connected Devices Are Reshaping Media

The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also greatly increased the amount of content consumed per year. The average American adult watches 5 hours and 24 minutes per day ofContinue reading »

The post Nielsen’s Q2 Audience Benchmark Shows How Connected Devices Are Reshaping Media appeared first on AdExchanger.

Read more

United States and United Kingdom Lead World In Programmatic Maturity, WFA Study Finds

The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in the space, according to a study released Thursday from the World Federation of Advertisers (WFA). The WFA analyzed 13 countries with significant ad markets. The group looked at programmatic spend per capita, amount of privateContinue reading »

The post United States and United Kingdom Lead World In Programmatic Maturity, WFA Study Finds appeared first on AdExchanger.

Read more

Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns

Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence. Marketers are on tap to spend $19.2 billion on third-party audience data as well as technology and solutions to manage, process and analyze all that data, according to a joint IAB/Winterberry Group report released Wednesday.Continue reading »

The post Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns appeared first on AdExchanger.

Read more

Running Shoe Brand Brooks Uses A CDP To Make Its Data Go The Mile

When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year into the project, the running shoe brand was still nowhere near the finish line. “It was just going so slowly,” said Mark McKelvey, the company’s VP of information technology. Granted, Brooks had a lot ofContinue reading »

The post Running Shoe Brand Brooks Uses A CDP To Make Its Data Go The Mile appeared first on AdExchanger.

Read more

Travel Ad Platform Sojern Flies High With $120 Million In Fresh Funding

Sojern is hopping a flight to funding town. The 10-year-old travel-focused ad tech company announced a monster $120 million financing round, technically a Series D, on Tuesday led by TCV partners, a growth equity firm that has also invested in Airbnb, Expedia, ExactTarget, AppNexus and Netflix. This is Sojern’s first raise since its $10 millionContinue reading »

The post Travel Ad Platform Sojern Flies High With $120 Million In Fresh Funding appeared first on AdExchanger.

Read more

Oracle, Watch Out: Salesforce Rises On The DMP Front

The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is definitely on an accelerated path,” said Kevin Mannion, chief strategy officer at Advertiser Perceptions, which released its Q1 2018 DMP wave on Tuesday. “Its upward movement is the most obviousContinue reading »

The post Oracle, Watch Out: Salesforce Rises On The DMP Front appeared first on AdExchanger.

Read more

Facebook Battens Down The Hatches With New Data Sharing Requirements

On Thursday, Facebook alerted advertisers, agencies and its marketing partners that starting in November, they’ll need to confirm the nature of their relationships to each other before they’re allowed to share Facebook data amongst themselves. Some businesses are in the habit of sharing data from using Facebook’s ad products with their partners to help withContinue reading »

The post Facebook Battens Down The Hatches With New Data Sharing Requirements appeared first on AdExchanger.

Read more

Amazon Tests Search-Based Retargeting, The First Time Its Search Data Leaves Its Walls

Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives briefed about the pilot program. This capability is only available through Amazon’s DSP and it is the first time that Amazon search data is being used off of Amazon’s owned and operated platform. While AmazonContinue reading »

The post Amazon Tests Search-Based Retargeting, The First Time Its Search Data Leaves Its Walls appeared first on AdExchanger.

Read more