No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level...
Data
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the...
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed...
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was...
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now,...
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week,...
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players...
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public...
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where...
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