Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data...
Data
Lumo has added real-time sun and shade data to its national network through a new partnership with sun mapping platform...
Curiouser And Curiouser CuriosityStream was just one of many streaming TV services that saw an engagement uptick during the pandemic,...
The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks Adweek Feed
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level...
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the...
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed...
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was...
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now,...
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week,...