Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
Data
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo...
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is...
Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on...
The next wave of privacy regulation revolves around data brokers. And while the term "data broker" may have a negative...
In the last quarter of 2023, Americans spent an estimated $ 285.2 billion buying goods and services online. That's up...
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to...
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is,...
Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of...