Tapfwd Founders Raise $9 Million For Wove, A Startup That Helps Brands Strike Data Deals

For the last year, the founders of Tapfwd have been pivoting their business from a mobile data marketplace to a matchmaking platform for marketers. On Wednesday, the new company, which is called Wove, raised its $9 million Series A led by August Capital. The transition from Tapfwd to Wove is more natural that it mightContinue reading »

The post Tapfwd Founders Raise $9 Million For Wove, A Startup That Helps Brands Strike Data Deals appeared first on AdExchanger.

Read more

Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data

While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for a product called Store Sales Measurement product, which tracks the connection between online ads and in-store purchases. “TheContinue reading »

The post Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data appeared first on AdExchanger.

Read more

PebblePost Raises $25 Million To Push Direct Mail Further Into Programmatic

PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to integrate with the existing programmatic ecosystem. The new investment was led by Advance Venture Partners and brings PebblePost’s total funding to almost $50 million. PebblePost works by retargeting online browsers with direct mail offers, soContinue reading »

The post PebblePost Raises $25 Million To Push Direct Mail Further Into Programmatic appeared first on AdExchanger.

Read more

Netflix Experiments With Promo Spots; Google Clarifies Location Data Issue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leviathan Stirs Netflix is testing promo ads between episodes with some European users. Netflix subscribers in the UK started seeing unskippable units suggesting other shows they might like, which bubbled up on Reddit and were first reported by Cord Cutters News. Netflix already runsContinue reading »

The post Netflix Experiments With Promo Spots; Google Clarifies Location Data Issue appeared first on AdExchanger.

Read more

Comic: Never The Bride

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

The post Comic: Never The Bride appeared first on AdExchanger.

Read more

In First-Ever Earnings Call, Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media

The payments data company Cardlytics, which went public in February, said in its first-ever earnings call Wednesday that it hopes to expand its advertising program and the marketing applications of its consumer spending data. Cardlytics had $35.6 million in revenue during the second quarter, up from $32.8 million during the same period last year. TheContinue reading »

The post In First-Ever Earnings Call, Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media appeared first on AdExchanger.

Read more

Acxiom Preps Investors For Its Next Phase As RAMP

Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook relationship. On Thursday, the company reported earnings for its fiscal quarter ending June 30, with total revenue clocking in at $227 million, up 7% year over year. If Partner Categories, Facebook’s now-retired feature for third-partyContinue reading »

The post Acxiom Preps Investors For Its Next Phase As RAMP appeared first on AdExchanger.

Read more

TransUnion Nabs MediaLink’s Matt Spiegel To Grow Its Digital Media Footprint

Credit bureau and consumer data provider TransUnion has hired digital ad veteran Matt Spiegel as EVP of digital marketing solutions. Revenue for that group, which provides in-market financial data and other custom targeting segments to marketers and data exchanges, expanded 21% in the second quarter to $55 million, about 10% of the company’s total revenue.Continue reading »

The post TransUnion Nabs MediaLink’s Matt Spiegel To Grow Its Digital Media Footprint appeared first on AdExchanger.

Read more

FTC Says It Can’t Penalize Data Rule Breakers

Federal Trade Commission members said during a House hearing Wednesday that the FTC does not have the authority to adequately punish companies that misuse consumer data. Several data privacy scandals over the last year and a half prompted the House Energy and Commerce Committee hearing. Equifax’s data breach in 2017, for example, released personal informationContinue reading »

The post FTC Says It Can't Penalize Data Rule Breakers appeared first on AdExchanger.

Read more

Salesforce Will Acquire Data Integrator Datorama For A Reported $800M

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is anticipated to close Q3. Terms were not disclosed, though the publication CTech said the offer is for $800 million. “With one unified view of data and insights,Continue reading »

The post Salesforce Will Acquire Data Integrator Datorama For A Reported $800M appeared first on AdExchanger.

Read more