May 1, 2024

Programmatic

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Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data

AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. And in March, Shirli Zelcer stepped in to lead the group as Dentsu’s first chief data and technology officer. In […]

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