WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks atContinue reading »

The post WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content appeared first on AdExchanger.

Read more

How Xaxis Is Navigating The New Online Identity Landscape

Xaxis technology and partnerships director Nishant Desai will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019. Agencies aren’t first-party data owners, cookie trackers or data processors, but they must still keep a handle on online identity while the tech ecosystem shifts underfoot. “The notion of how advertisers identify audiences and what identityContinue reading »

The post How Xaxis Is Navigating The New Online Identity Landscape appeared first on AdExchanger.

Read more

Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting?

A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would help publishers and ad tech companies level the playing field with Google, Facebook, Amazon and other platforms with vast logged-in user data. But those vendor-focused initiatives struggled to gain broad adoption and overcome competitive issuesContinue reading »

The post Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting? appeared first on AdExchanger.

Read more

Open Online IDs Compete To Be Ad Tech Standards

The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize online IDs to improve match rates. But industry leaders, for-profit startup and nonprofit initiatives can have very different ideas on how to solve that problem. “The question is which one of these models will gainContinue reading »

The post Open Online IDs Compete To Be Ad Tech Standards appeared first on AdExchanger.

Read more

How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences

AdExchanger |

Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The satellite TV provider is using a solution called fTrack, from online ad platform Flashtalking, which recognizes consumers based on about 50 data points – including browser type, user location, screen size and orientation,Continue reading »

The post How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences appeared first on AdExchanger.

Read more

Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh

AdExchanger |

The cookie is under pressure. On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay. Device fragmentation, Apple’s recent moves to prevent third-party tracking in iOS 11 and environments where there are no cookies,Continue reading »

The post Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They're Fresh appeared first on AdExchanger.

Read more

Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

AdExchanger |

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extensionContinue reading »

The post Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar appeared first on AdExchanger.

Read more

Adsquare Intros Cross-Device Matching With Device IDs As The Foundation

AdExchanger |

Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier. On Tuesday, adsquare introduced mobile cross-device capabilities into its exchange through partnerships with Tapad, Drawbridge and Adbrain. Crosswise is coming soon. Rather than building mobile audiences based on cookies, the industry’s deContinue reading »

The post Adsquare Intros Cross-Device Matching With Device IDs As The Foundation appeared first on AdExchanger.

Read more

Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies

AdExchanger |

Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked. On Tuesday, the FTCContinue reading »

The post Turning The Page? Turn Settles With FTC On Use Of Verizon Zombie Cookies appeared first on AdExchanger.

Read more