Lashawnda GoffinCEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is...
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Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in...
Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party...
TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing...
Every time Melinda Han Williams, chief data scientist at Dstillery, hears someone in the ad industry talk about a “data...