“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
What does it mean, in practice, to take a privacy-first approach to addressability? “Privacy is about protecting the relationship with...
As sun deprived agency folk re-emerge from their dimly lit tech dungeons and clients vacate their ivory towers for the...
Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root,...
"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written...
By Will Kunkel, VP of Marketing at Stirista This article is sponsored by Stirista. There’s really no excuse for ineffective...
AUCKLAND, Wednesday: NZME has partnered with LiveRamp, a leading California-based data connectivity platform, to deliver advertisers an alternative to third-party...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. While many have...
Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform...