The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday....
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Lightning Strikes The Washington Post introed a first-party data ad...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Xaxis technology and partnerships director Nishant Desai will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019. Agencies...
A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would...
The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize...
Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital...
The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block...
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...