The Industry Reacts To Google’s Bold Claim That FLoCs Are 95% As Effective As Cookies

Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech eyebrows. Some were left wondering exactly how Google reached its conclusion that advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising. Although Google shared information… Continue reading »

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