Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death...
Industry
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top...
A new data solutions provider, Magnetic, has set out to address what it estimates to be as much as $...
Amid a growing international movement to make workplaces more "menopause-friendly," creative agency Mekanism is calling on the ad industry to...
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into...
The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to...
DDB Group Aotearoa has won the highly coveted Campaign Brief New Zealand Agency of the Year Award, for the 7th...
Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce...
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in...
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping...