Digital advertisers have always wondered exactly how much of their ad budgets they’re wasting on bots. Now, Google will tell them. Today, Google Ads announced it’s adding a new feature called the Invalid Traffic Overview Card to its user interface. For the first time, it breaks down the dollar amount a campaign saved from Google’s […]
The post Google Will Now Tell You Exactly How Much It’s Crediting You For Invalid Traffic appeared first on AdExchanger.
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