Google’s Q2 Ad Revenue Hits $32.6B

Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2. Read the release. Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY. Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion. Impressions across GoogleContinue reading »

The post Google's Q2 Ad Revenue Hits $32.6B appeared first on AdExchanger.

Read more

Google’s Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business onContinue reading »

The post Google's Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified appeared first on AdExchanger.

Read more

Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worstContinue reading »

The post Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification appeared first on AdExchanger.

Read more

Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choiceContinue reading »

The post Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts appeared first on AdExchanger.

Read more

FTC Fines Facebook $5B; LinkedIn Expands Ad Features

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved byContinue reading »

The post FTC Fines Facebook $5B; LinkedIn Expands Ad Features appeared first on AdExchanger.

Read more

GDPR Threatens RTB; MDC Launches Agency Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland haveContinue reading »

The post GDPR Threatens RTB; MDC Launches Agency Network appeared first on AdExchanger.

Read more

WPP Shuns Accenture-Led Pitches; Publicis Closes Epsilon Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This  WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and servicesContinue reading »

The post WPP Shuns Accenture-Led Pitches; Publicis Closes Epsilon Acquisition appeared first on AdExchanger.

Read more

Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse

At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) ­­– Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. BecauseContinue reading »

The post Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse appeared first on AdExchanger.

Read more

NBC Grapples With Connected TV Targeting Error; Google’s News Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For Mistakes NBC has notified some brands and agencies that an error led to the wrong advertisers’ videos running on some mobile and connected TV inventory in AdSmart, the broadcaster’s private marketplace product, between March 2018 and March 2019, Digiday reports. Unfortunately itContinue reading »

The post NBC Grapples With Connected TV Targeting Error; Google's News Revenue appeared first on AdExchanger.

Read more