GroupM’s State of Video Lays Out New Battleground For Attention

The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupMContinue reading »

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Google’s Q3: Ads Biz Becomes More Efficient For Brands, Hardware Business Takes Off

Although Alphabet’s revenue grew 21% to $33.7 billion in Q3, that fell short of its target, sending its stock sliding 4.5% in after-hours trading Thursday. “We feel good about the underlying strength in the ads business,” said Google CFO Ruth Porat, noting that Google is investing in machine learning to further improve its ads businessContinue reading »

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Why Liberals Are Backing (And Banking On) Beto O’Rourke’s Senate Campaign

Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more attention to digital media than that of Democrat Beto O’Rourke, a Texas congressman running for Republican Ted Cruz’s Senate seat. No candidate this year has raised more money online or spent more on Google, FacebookContinue reading »

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Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand

Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand.Continue reading »

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German Pubs Unite To Save The Cookie; Pinterest To Hit $1B In Ad Revenue By 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5Continue reading »

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Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

Ryan Joe contributed One of Google’s key ad executives is riding off into the VC sunset. Sridhar Ramaswamy, SVP for ads and commerce,  will depart the Googleplex for a role with Greylock Ventures, Forbes reports. Prabhakar Raghavan, VP of Google cloud apps, will become the new ads honcho. “I’ve long admired how Sridhar and his team haveContinue reading »

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The Big Platforms Are Giving Augmented Reality A Real Push

Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. Snap was early, but over the past 12 to 18 months, Facebook, Google, Apple, Amazon, Microsoft, Alibaba and others have all made big bets on AR by either investing in companies or creating (some might argue copying)Continue reading »

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Google Ads SVP Ramaswamy Defends Data Practices At Irish Summit

Consumers’ mistrust of data-driven advertising has reached a crisis point, and they must be reminded of the value they’re getting in exchange, said Google SVP of ads and commerce Sridhar Ramaswamy at the Data Summit in Dublin Wednesday evening. “It’s up to all of us to confront the crisis in front of us,” Ramaswamy toldContinue reading »

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5 Things The FTC Needs To Keep In Mind As It Modernizes

What’s a good, succinct way to describe the current US system of data security and privacy regulation? “It’s a mess,” said Daniel Solove, a professor of law at George Washington University. That’s why the Federal Trade Commission (FTC) is hosting a series of hearings from mid-September through November to help it rethink its approach toContinue reading »

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Kohl’s Surges After E-Com Strategy Shift; Pro-Privacy Browser Brave Sues Google Over GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ‘Em Shares of the 56-year-old retailer Kohl’s have almost doubled in the past year as it bridges a new generation of shoppers with help from ecommerce natives. Kohl’s was seen as accepting a Trojan horse when it announced a dealContinue reading »

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