Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google expanded their relationship at Google’s Next conference in April. The companies have a goal of driving billions of dollars of business to each other per year, said Tom Galizia,Continue reading »

The post Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise appeared first on AdExchanger.

Read more

Quantcast Is Starting To Make Money Off Its CMP Footprint

Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industryContinue reading »

The post Quantcast Is Starting To Make Money Off Its CMP Footprint appeared first on AdExchanger.

Read more

Learning Google’s Dizzying Policies: 20 Minutes With Prabhakar Raghavan On His New Job Leading Ads And Commerce

It’s been almost eight months since Prabhakar Raghavan took the reins of Google’s advertising and commerce business, but it isn’t getting any less complicated. “I have to say, it took me several hour-long sessions before I could grasp all of our data policies,” Raghavan quipped during a candid conversation with four reporters at the GoogleContinue reading »

The post Learning Google’s Dizzying Policies: 20 Minutes With Prabhakar Raghavan On His New Job Leading Ads And Commerce appeared first on AdExchanger.

Read more

Google Revamps Ecommerce Ads Pitch With New Formats And Shopping Hub

Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a moreContinue reading »

The post Google Revamps Ecommerce Ads Pitch With New Formats And Shopping Hub appeared first on AdExchanger.

Read more

Podcast: Ad Tech Fan Fic

What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to aContinue reading »

The post Podcast: Ad Tech Fan Fic appeared first on AdExchanger.

Read more

The Whys And Hows Of Google’s Ad Growth Rate Slowdown

Google surprised investors on its quarterly earnings last week when it reported roughly $1 billion less revenue than expected and a significant deceleration of its advertising growth rate. On the one hand, Google is still immensely profitable and its business is so large that a smaller growth rate is still huge. Google’s raw ad revenueContinue reading »

The post The Whys And Hows Of Google’s Ad Growth Rate Slowdown appeared first on AdExchanger.

Read more

The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast

Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to payContinue reading »

The post The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast appeared first on AdExchanger.

Read more

Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web

Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported internet. “It’s really important that all three of these constituencies can benefit from digital advertising,” said Brad Bender, VP of product management for Google’s buy and sell-side advertising technology. On topics like privacy, web-tracking cookiesContinue reading »

The post Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web appeared first on AdExchanger.

Read more

Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use.Continue reading »

The post Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding appeared first on AdExchanger.

Read more

Alphabet’s Quarterly Revenue Passes $36 Billion – But Costs Are Mounting

Despite Alphabet bringing in total revenues of $36.3 billion for Q1 – up 17% from last year – investors are skittish. For one, Alphabet’s revenue would have been higher if not for a $1.7 billion fine levied by the European Union last month on Google’s AdSense business. But analysts were more concerned about the slowdownContinue reading »

The post Alphabet’s Quarterly Revenue Passes $36 Billion – But Costs Are Mounting appeared first on AdExchanger.

Read more