Publishers Adapt To The New Realities Of The Facebook News Feed

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Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle FacebookContinue reading »

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How Digital Platforms Are Battening Down The Hatches On Political Ads

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When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising in the 2016 election, they were steadfast that they could manage the issue through ad policies and disclosures. Early bipartisan calls for legislation have mostly faded and, for now, self-regulation is the name of theContinue reading »

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Google’s App Ads Chief On Why Less Is More When It Comes To App Campaigns

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AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single objective. But, as of November, there’s been only one way to promote apps across all Google properties: Universal App Campaigns. Google firstContinue reading »

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Duopoly Shares More Data With Brands, But There Are Snags​

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With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into sharing more measurement data – but what are advertisers actually getting? Just enough to keep them spending, said Chris Kane, founder of programmatic consultancy Jounce Media. “Walled gardens will do the minimum acceptable thing soContinue reading »

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Day One: Chrome Switches On Its Ad Blocker

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There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on Wednesday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an industryContinue reading »

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Alphabet Q4 Revenue Up 24%; Google Pays Out More To Partners

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Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last year. The earnings showed a spike in traffic acquisition costs [TAC] as Google paid more to publishers in its Google Network Members’ properties revenue segment. The segment also includes revenue from Google’s DoubleClick Bid Manager,Continue reading »

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Flashtalking Merges With Spongecell To Fuel US And Global Expansion

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Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell. Terms of the deal, announced Monday, were not disclosed. As a combined entity, the two companies should gain more dominance in the US and internationally. Flashtalking is based in the United Kingdom, and works with blue chip brand clients like Lowe’s,Continue reading »

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Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’

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Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducingContinue reading »

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Google Hopes Industry Ad Standards Will Quash Bad Ads And Blockers

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Google had always been eager to kill shoddy ad formats, because doing so would stall ad-blocker growth. At the same time, it didn’t want to be the judge and jury, so it needed a mechanism to do so. Enter the Coalition for Better Ads (CFBA), a non-profit founded by the IAB, ANA and 4A’s toContinue reading »

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