Special has added another achievement to its ever-growing list, being ranked by marketing researchers WARC as the ‘#1 Most Effective...
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As you might expect of a marketing executive with a distinguished reputation, Jonathan Mildenhall landed his new gig as CMO...
As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape....
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing...
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change...
The key to developing a marketing strategy that spans multiple products and stakeholders is to not only identify technical interdependencies...
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Native TikTok ads created exclusively for the platform, or ads created for broadcast or streaming services and repurposed for TikTok?...
The most effective advertising for the last year comes from brands such as Samsung, eBay, Mitre 10 and Johnnie Walker,...