January 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Comscore Is Evolving Its Audience Targeting Tool Away From Cookies

Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite of audience and contextual targetingContinue reading »

The post Comscore Is Evolving Its Audience Targeting Tool Away From Cookies appeared first on AdExchanger.


AdExchanger