Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a newContinue reading »

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Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussingContinue reading »

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True[X] President Pooja Midha: Not All Attention is Created Equal

Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customerContinue reading »

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