Ad supported video on demand (AVOD) is growing, with more content – for instance, NBCUniversal’s Peacock launches this summerRead more
Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishers monetizing throughRead more
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new
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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussing
The post Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs appeared first on AdExchanger.
Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer
The post True[X] President Pooja Midha: Not All Attention is Created Equal appeared first on AdExchanger.