In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange. But Dow Jones is betting on a more tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns. The company behind […]
The post Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value appeared first on AdExchanger.
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