The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run...
Direct
The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are...
In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a...
All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington...
Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still...
What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business,...
With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations....
Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of...
Come And Join the Shout Media Team! Shout Media is a leading out of home advertising provider with one of the...
Amazon built a $ 50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce...