What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being that demand-side platforms, including Google’s own DV360, would be cut out. How do we know? The Information recently dropped a juicy scoop about […]
The post With GAM Going Direct To Buyers, SPO Is The New Normal appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected