Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media...
Buyers
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make...
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency...
One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when...
Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next...
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...