Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s...
Buyers
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help...
What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The...
The open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and...
How emotion, trust, and creativity drive real estate brand strategy. Adweek Feed
Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who...
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it...
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the...
The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and...
What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask...