What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The...
Buyers
What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business,...
Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of...
Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads...
Fox sells out MLB All-Star Game ads with sports-heavy upfront, and ESPN gets 30% growth with social and studio shows....
More than 1 million advertisers use Google's Performance Max. Adweek Feed
Ford has launched an ad campaign promoting its U.S. footprint and discounts for car buyers as President Donald Trump’s tariffs...
In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a...
Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand...
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after...