Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About

What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The Trade Desk’s GM of product. Since 2022, when TTD launched OpenPath, its direct-to-publisher supply connection, there’s been an industry narrative that the largest independent demand-side platform has it out for SSPs and is plotting a […]

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