During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to...
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Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches. Adweek Feed
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form...
David Shing loves the idea of The Worthies because it “does what it says on the tin”. The inaugural one-day...
59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where...
This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate...
Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers...
After going viral in Super Bowl 59, Novartis trades breasts for backsides to raise awareness for prostate cancer in Big...
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for...
If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when...