Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new idea. It’s a very old one, actually, which makes its current reinvention over the past few years all the more […]
The post Open-Source MMM Is Having A Moment (And Sorry About The New Acronym) appeared first on AdExchanger.
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