Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising...
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Deal set to shake up the entertainment landscape, and boost Netflix’s advertising ambitions. Adweek Feed
Paramount reportedly sent a letter to WBD CEO David Zaslav questioning the fairness of the bidding. Adweek Feed
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling...
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads...
Is it just me, or do third-quarter earnings always seem especially strange? The post What The TV Industry’s Q3 Earnings...
AUCKLAND, Today: Healtheries and TBWA\New Zealand flipped bedtime on its head with Sleep vs Sloth, a world-first showdown that pitted...
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still)...
What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask...
SMG, Kantar, and Colosseum Strategy shared their findings in a recent report. Adweek Feed