Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it....
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In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help...
The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the...
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold Actually appeared...
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the...
ChatGPT is retailers’ newest frenemy. Adweek Feed
What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The...
Apple TV ditched the plus. Here's how it can avoid that becoming a minus. Adweek Feed
Model Ashley Graham shared a trailer for a fake movie to promote her new line with JCPenney. Adweek Feed
There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative...