BEIJING, Sunday: Brands are starting to launch their own branded virtual idols, giving them a level of creative control impossible...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new...
For special event supplies retailer Party City, Christmas comes early every year. That's because its biggest holiday is Halloween, and...
The advertising landscape is ever in flux, but never more so than during the last two years. And as the...
Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically...
Marriott hit the reset button on its media strategy last year as the COVID-19 pandemic brought the travel industry to...
In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former...
The past year has been a bruising one for the television industry. Covid-19's rapid descent on the globe turned off...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: New Normal appeared first on...