All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.
The post Cadent Gets Direct; Curating YouTube, Netflix-Style appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.
The post Cadent Gets Direct; Curating YouTube, Netflix-Style appeared first on AdExchanger.
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