Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week...
youtube
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted...
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled...
Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
AUCKLAND, Today: Stanley Street has partnered in New Zealand with Channel Factory, the global brand suitability and ad performance platform...
YouTube is being upfront about its Brandcast plans. Top line Today, YouTube announced that it would return to upfront week...
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by...