Vevo Takes A Distributed Approach To OTT

As a joint venture between Universal Music Group and Sony Entertainment, Vevo owns the sales and distribution rights to 350,000 music videos from the world’s top artists. Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution –Continue reading »

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At Its 2019 Brandcast, YouTube Touts Its Big Screen Reach

  For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed during its Brandcast event Thursday evening at Radio City Music Hall, where CEO Susan Wojcicki trotted out the stats. “The 2 billion users who log into YouTube each month are watching their favorite contentContinue reading »

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Undaunted By Rising Costs, Skullcandy Goes Big On Social

Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the approach being taken by Skullcandy, the maker of headphones and audio devices, as it looks to grow from its action sports roots to a broader audience, according to CMO Jessica Klodnicki, who was hired inContinue reading »

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YouTube’s Latest Brand Safety Scare Is Very Different From 2017

Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube campaigns over ads monetizing violent or offensive videos. There’s certainly some déjà vu, with Disney, Nestlé’s and McDonald’s halting YouTube spending after YouTube creator Matt Watson showed them advertising on a video that had aContinue reading »

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Wayfair’s Budding Paid Media Business; YouTube’s Changing Homepage Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media business, also known as “Wayfair Media Solutions,” Digiday reports. Like Amazon, Wayfair reports its sponsored products revenue under an “other” revenue category, which was a relatively tiny $13 million in Q3 2018 (Amazon’s “other” businessContinue reading »

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AT&T Returns To YouTube; Facebook Faces New FTC Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until majorContinue reading »

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Amazon Tries Product Samples; Google’s Jonathan Bellack Departs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion thanContinue reading »

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YouTube Expands Stories; Facebook Considered Selling User Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sell Me A Story YouTube is expanding its Stories feature to all creators with over 10,000 followers. YouTube Stories launched last year as “Reels” and was only available to select creators. Now, in an effort to capture some of the traffic that its creatorsContinue reading »

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Google’s Adam Stewart On Finding The Right YouTube Influencer For Your Brand

Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand.Continue reading »

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Brand Safety Back In The Headlines; Congress Eyes Collection Of Kids Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety, Cont. More than a year after the YouTube scandal that catapulted brand safety to public attention, the issue remains a stubborn thorn in the side of online advertising. Hundreds of websites with objectionable content or political propaganda attract mainstream brands via Google,Continue reading »

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