The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and...
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In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a...
Driving sales impact and cultural change with ethical data policies. Adweek Feed
How Sony and the NFL built a partnership that could be worth more than $ 50 million this season alone....
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian...
As we head into the second half of the year, inflation and uncertainty around tariffs continue to shape decision making...
Under price pressure, consumers abandon their usual shopping behaviors. Adweek Feed
She fills the position left vacant by Cheryl Gresham, who recently left to join Starbucks. Adweek Feed
Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal. Adweek Feed
Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the...