Ad Tech Startup Co-Founded By Ed Norton Scores $12M To Tackle TV’s Biggest Mess

An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics startup. There’s no punchline here – that really happened. (Maybe not the bar part.) Ed Norton, Daniel Nadler and Kevin Krim’s new company EDO announced Thursday it raised $12 million in Series A funding. TheContinue reading »

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ComScore’s Second Act: Measuring Premium Video And Getting Closer To Buyers

Brian Wiener will present on video measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. ComScore is getting back on its feet. After the Nasdaq delisted the company due to a string of financial foibles and leadership changes, the measurement company brought on former 360i Chairman Bryan Wiener as CEO in April. By May,Continue reading »

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Will AT&T’s ‘Community Garden’ Have Walls?

AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. ButContinue reading »

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Podcast: Bryan Wiener’s Plan To Save ComScore

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference taking place Oct. 15-16. One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s aContinue reading »

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ComScore Names 360i Chairman Bryan Wiener As CEO

ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by theContinue reading »

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VideoAmp Aims To Take The Pain Out Of Cross-Screen TV Planning

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TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated the way advertisers plan, buy and measure their emerging cross-screen campaigns. Several companies have built tools to address the problem, but many have sold brand-direct or by way of the trading desk. RTL Group–backed VideoAmpContinue reading »

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