Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing world. The more attuned you are to one, the less attuned you can be to the other. Comscore wants to turn that notion on its head with the launch on Wednesday of its new Data […]
The post Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences appeared first on AdExchanger.
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