Consumer AI adoption such as chat-based commerce is reshaping the landscape faster than expected. Adweek Feed
Consumer
AI search platforms are introducing ads. But if the ads don't add value and maintain authenticity, platforms risk losing consumer...
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed...
Privacy isn’t binary. Data can be considered either highly private or not, depending on the context in which it’s shared...
Kids are being shaped by the technology around them. It’s happening almost imperceptibly and at all times. Just try and...
Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...
Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...
Padula will serve as vice president, head of enterprise research and consumer insights, effective immediately. Adweek Feed
The prototype won’t ship until 2026. Adweek Feed
Executives from PepsiCo, Kimberly-Clark, and Procter & Gamble share their thoughts on navigating an uncertain economy. Adweek Feed