Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on...
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Less than a year after stepping into the CEO role at Comscore, Bryan Wiener is stepping out of it.In a...
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...