There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it...
targeting
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t...
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad...
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES)...
US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already...
HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the...
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers....