“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
cookies
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this...
Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech...
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d...
Just before Thanksgiving, the National Rifle Association tweeted a picture of Santa holding a scroll with the word "ammo" repeated...
Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem. This week, we reprint a cartoon from 2013...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The end is nigh for the third-party cookie, and some companies aren't waiting until it's gone to prepare for the...