We’re entering the end-game for third-party cookies, but an unlikely group could intervene to keep them alive: regulators. Last Friday, Google agreed to let UK watchdog group Competition and Markets Authority (CMA) approve its decision to remove third-party cookies. The move is unusual, reports senior editor Allison Schiff, because it’s an example of regulators guiding… Continue reading »
The post The Big Story: Could Regulators Keep Third-Party Cookies Alive? appeared first on AdExchanger.
More Stories
Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships
Dating app Bumble unveils refreshed brand identity
Airbnb Icons Makes Every Stay a Once-in-a-Lifetime Experience