Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes...
Generative
AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week,...
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their...
Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...
Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some...
Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times...
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping...